Stay In Your Comfort Zone

The comfort zone. We are constantly told to leave it. Outside its borders is where it all happens, they say. That’s where you perform at your best, that’s where you grow as a human being. But do you really need to do that – all the time?  No, not if you ask us. We think you should stay in your comfort zone as long as you like. Relax, enjoy the moment – or just do nothing. With a Scandinavian sense of design, solid craftsmanship and unique functionality, we create armchairs for all those moments when you take that well-deserved step back. We make it harder than ever to leave your comfort zone.

Products of a province

No matter which road you take through the Swedish province of Småland, miles and miles of dense forest will be your constant companion. But every now and then the landscape opens up, and what you will see is likely a furniture factory.

In the old days, our part of the country demanded hard, laborious work. This would shape the people of Småland, who became sensible, honest and enduring – qualities that also became the framework of the furniture industry. Småland furniture did not say “Here I am,” but rather “I am here for you.”

The well-known Swedish Furniture District of today still rests on that original approach. It’s a heritage we are very proud to be a part of.

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